Pedigree was about to launch, in association with discovery channel, a pet & owner reality show. Finally the project went through different stages and they decided to make a simpler video-edited on-air show pack. Meanwhile, we generated all the off-air and promo campaign, together with the illustrator Marcos Piaggio, we developed these cute and chummy graphics.
Produced for Havas Entertainment / Client: Pedigree
Idea & Concept: HippieHouse
Art direction: HippieHouse + Havas
Main illustrations: Marcos Piaggio
Additional illustrations & houses: Chris O'Farrell
Logo designs: Chris O'Farrell, Ignacio Sandoval, Marcos Piaggio
At Havas Entertainment
Project Manager: Laura Grivet
Art Direction: Carla Levy, Manuel Reis
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