Information
Produced for Lumbre/ Client: Fox International Channels (Star Chinese Movie Legend) The mythic chinese classic movies channel 'Star Chinese Movies 2' now becomes 'Star Chinese Legend', and this required a complete channel rebrand. For you to get the picture, Bruce Lee and Jackie Chan are the channel's heroes and mostly of the movies showcased are from Hong Kong based directors. The fellows at Lumbre give us a call for us to collaborate with their team in design and animation phases. In the pitching and graphic stage, we propose to use light beams as main resource and try to push out something interesting from this. To our delight, the 'beams proposal' was selected as the one to continue with, clap clap Hippies! For the animation process we were assigned to manage the channel's Promo Toolkit and two short IDs. To follow is a short montage of the Toolkit + Ids, below that you'll find a selection of stills from the graphic process, 谢谢!
Credits
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Original idea & Concept
Hippie House + Lumbre
Art & Creative Direction
Hippie House + Lumbre
Lead Designer
Chris O´ Farrell -
Misc. Designer
Pablo Bisoglio
Animation
Chris O´Farrell Daniel Mochi
Montage Editor
Martiniano Cornejo -
At Lumbre
Creative Director
Sergio Saleh
Executive Producer
Pablo Encabo
Assistant Producer
Evelyn Robayo -
Design and Animation
Javier Jauregui Carla Dasso Andy Cambiasso Paula Vidal Charlie Studio
Soundtrack ´Tormentos´ from ´The Tormentos - Grab your Board´
IDs
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