For this TV commercial, we created Toothy, a curious 3D hero inspired by the idea that everyone has a sweet tooth. Giving the tooth legs, personality, and plenty of attitude allowed us to turn a complex topic into an engaging and enjoyable story.

Storytelling was central to the project, using visual metaphors, playful situations, and small comedic winks to explain the key points around aspartame without making the piece feel overly technical. Through character design, expressive animation, and a carefully built 3D world, we made the information clearer, more approachable, and easier for a broad audience to follow.