Discovery Channel
Discovery Channel commissioned us to create two visually ambitious 3D idents, each revealing the iconic logo sphere through a different concept.
The Technology piece builds from cables, mechanisms, and bursts of light, assembling the sphere as a powerful engineered object.
The Optical ident takes a more abstract route, using glass lenses, infinite reflections, and a tunnel of repeated forms that resolves into a geometric globe.
Across both 15-second pieces, we focused on cinematic close-ups, precise animation, detailed materials, and polished compositing.
Idents
Client | Discovery Channel
Technology ID. Every detail, preimagined.
We mapped every shot through precise storyboards, pre-planning close-ups, camera angles, and fine details before 3D production so each fifteen-second ident could unfold with clarity, rhythm, and visual impact.
Optical ID. Reflected realities
We played with 3D reflections, optical illusions, and layered glass shaders, creating an infinite tunnel of duplicated forms that gradually reveals the Discovery sphere through light, depth, and distortion.
