For Discovery Channel, we created a playful 3D ident inspired by the monuments, landscapes, and cultural details that make Argentina unique. We built a colorful miniature world where familiar references collide in unexpected ways: cows gathered around an oversized mate in the countryside,

Caminito’s vibrant façades, tango-filled streets shaped by bandoneons, football culture, and the dramatic landscapes of Patagonia. Knowing the country from the inside allowed us to mix recognizable traditions with surreal visual ideas, giving each scene personality while keeping the journey connected to the channel’s identity.

The result is a warm, energetic portrait of Argentina through design, animation, and imagination.