Discovery Kids
Discovery Kids invited us to handle the complete production of Cocinacción, a series of ten recipes designed to encourage children to cook with their parents and discover healthier food in a playful way.
We developed the project from live-action production through design, animation and post-production, working alongside chefs, actors and a specialized film crew. Around the recipes, we created a colorful graphic system featuring titles, transitions, ingredients, safety warnings and positive goals.
We also designed a lively cast of funny characters to connect with younger audiences, finding clever visual ideas that turned cooking, helping parents and learning kitchen safety into an entertaining and accessible experience.
Cocinaccion - Broadcast Interstitials
Produced for Discovery Kids
Client | Discovery Channel
Characters in motion
Original lower thirds, full-character screen transitions and playful end pages gave every recipe a cohesive visual rhythm, extending the personality of the cast across the entire graphic package.
Veggies with personality
From mustaches with curious eyes to a walking broccoli, a chili in a sharp suit and a potato in need of glasses, we created a playful vegetable cast full of charm.
Recipe Titles & Ingredients
We paired each recipe title with its own character-driven idea, then designed varied ingredient containers using color, personality and playful visual details to keep every screen fresh.
