For the launch of Rescue Bots on Discovery Kids, we captured the show’s most recognizable essence: colorful robots, playful mechanics and constant transformation. Inspired by Optimus Prime’s iconic face, we reimagined it as a vibrant toy built from bold shapes, moving parts and energetic color.

Different sections of the face became a flexible graphic toolkit, extending across end pages, show titles, transitions, straps, lower thirds, broadcast openings and closing sequences. Mechanical doors, metallic components and transforming pieces connected the entire package, creating a dynamic identity that felt true to the series while remaining fun and accessible for younger audiences.