For Fannie Mae’s HomeStyle Energy Mortgage, we created an illustrated family to explain the benefits of making energy upgrades part of the mortgage process.

The visual language combines approachable character design, warm storytelling, and detailed 2D cutout animation to make the information feel clear, engaging, and easy to follow. Every scene was carefully crafted with expressive poses, layered movements, and polished transitions, giving the piece a rich, handcrafted quality.

The result is a friendly explainer that turns a financial product into a relatable story about improving the home while supporting the needs of the whole family.