Created for Indeed & GMA under an intense one-week deadline, this Super Bowl and social media campaign came together just as COVID began reshaping the world of work.

We developed the concept, design, and animation around Indeed’s role in connecting people with new opportunities during a moment of growing uncertainty.

Through a series of engaging illustrated scenes, we showed job listings reaching wider audiences and helping candidates move closer to the roles they were looking for.

A warm color palette, tactile textures, and approachable design gave the piece a more human quality, making its message of access, support, and possibility feel closer to the audience.