Nickelodeon
For this Nicktoons package, we created four original IDs built around playful 3D letter actions.
With full creative freedom from concept to final execution, we developed two energetic directions — Bounce and Pump Up — turning the channel’s letters into the main characters of each ident. Our goal was to give the pieces a realistic, high-end feel while preserving Nicktoons’ fun, mischievous spirit.
Close camera shots, detailed textures, and punchy sound design helped bring the action to life. The result was a unique set of IDs later licensed by Nickelodeon International for HD worldwide broadcast and recognized with awards.
Broadcast ID Pack
Awarded project
Produced for | Mtv Networks
Client | Nickelodeon
Bounce ID. Built to bounce.
We connected the Nicktoons letterforms with exposed springs, turning each one into a flexible mechanism whose elastic parts stretch, compress, separate, and snap perfectly back together.
For Pump Up, we developed two automated inflation systems and calculated 3D simulations that fill the Nicktoons letters with air, creating soft, balloon-like forms that expand, tighten, and settle into shape.
Pump up ID. Inflated letterforms.
