We created two distinct social media videos for Colgate brand - Oral Care, exploring which visual approach connected best with its audience.

Following the established color palette, we developed one fully animated Motion piece with new, clever illustrations, alongside a Mixed-media version combining playful graphics with carefully selected footage. Rather than treating dental care from a strict or clinical perspective, we approached the topic with a lighter, more approachable tone, turning practical tips into engaging visual stories.

Both main pieces were later adapted into multiple social media cutdowns and formats for broader campaign use.