For Mah! Total Support, we brought Obi—the brand’s little lion—from 2D illustration into a fully realized 3D character, carefully preserving his original proportions, simplicity, and recognizable personality.

We then designed a playful 3D environment around him to communicate how the formula supports babies natural defenses and healthy development. Through expressive animation, colorful settings, and clear storytelling, we turned the product benefits into an engaging adventure for parents.

The campaign proved so successful that it grew into a Complete Video Series, bringing the wider character family to life—including a monkey, pig, bird, and raccoon—while expanding the brand’s visual universe.