NBC Universo

For NBC Universo, we created a four-piece holiday ID pack built around the many ways the iconic peacock could come to life. Two Christmas IDs, one Halloween piece, and one for Thanksgiving gave us the space to explore completely different moods while keeping the logo at the center of every idea.

We mixed stop motion, 2D and 3D animation, illustration, design, and handcrafted techniques, treating each ident as its own visual experiment. With full creative freedom, we shaped a playful seasonal collection filled with fresh concepts, unexpected transformations, and a distinct personality for every celebration.

Thanksgiving - Broadcast Holidays ID Pack

Client | NBC Universo
Channel Network | NBC

NBC | Xmas

NBC | Thanksgiving

NBC | Halloween

The other spots

Sketching the NBC peacock

We explored each holiday through hand-drawn concepts, turning leaves, lights, snow, and food into playful peacock silhouettes before defining how every idea would move into 3D.

Tiny pieces. Big craft.

Every cookie, paper fold, seed, nut, and chocolate feather was shaped and animated by hand, using custom tools and painstaking stop-motion work to make the NBC peacock come alive.

Logo endings