The National Heart, Lung, and Blood Institute (NHLBI) needed to create two engaging animated videos for their blood donation awareness campaign. Using a paper cut motion style enriched with layered textures and a handcrafted touch, we brought warmth and humanity to a vital public health message.

At Hippie House, we believe creativity sparks action. Through emotional storytelling and a warm, stop-motion style, we show the life-saving power of blood donation and how easy it really is—replacing fear with trust to inform, motivate, and empower a broad audience to donate.

The videos guide viewers step-by-step through the donation process, making it accessible and relatable. As educational material developed for a leading public health institution, the project also highlights how individual action supports stronger, more resilient healthcare systems.