For ReUp, we created two explainer videos built around a playful techno-mechanical car shop universe. Using a clean outlined style with Playmobil-like workers, we turned phones and devices into oversized machines moving through repair garages, upgrade stations, and service centers.

The exaggerated scale made each process easier to understand while giving the storytelling a distinctive visual hook. A restrained palette, led by ReUp’s signature green and supported by white, grey, and subtle blue accents, kept the system clear and closely connected to the brand.

Through visual metaphors, simple geometry, and precise motion, we made selling and repairing a device feel intuitive and engaging.