Telefe
For Telefe, we created a complete year-long ID package featuring more than twelve animated pieces, each built around a different monthly idea.
Some concepts responded to the season and weather, others connected with specific shows or fresh standalone stories, while the generic IDs explored playful compositions using the channel’s letters.
From initial Creativity and Storyboarding through 3D design, animation, rendering, post-production, and final delivery, we handled the entire production process.
The main challenge was giving Telefe’s three iconic spheres personality, life, and expression—without using faces—transforming the logo into a playful cast of characters. This project presents a selection from the full package.
Generic - Broadcast Idents
Client | Viacom Latam.
Channel | Telefe
Telefe | Thematic Ids
Telefe | Generic Ids
The other spots
Great ideas before the polygons
Each monthly concept began with ideas, references, and sketches, refining the visual direction before 3D production so every model grew from a clear, thoughtful, and playful design foundation.
Spheres with a soul. Thematic Ids.
We translated each idea into 3D, defining materials, shaders, and surface details while tackling the key challenge: giving Telefe’s three colored spheres distinct personality, movement, and a sense of life.
Generic IDs. Played differently
We played with letter dynamics in every direction: spheres bounce, bowl, push, and rearrange the forms, turning each month’s name into a different visual game built around movement and fun.
